This is my journey
I got a degree in acting and filmmaking.
Why did I do that?
Because, to compete, I needed to be good.
I wanted to be really legit.
And I was.
I made a few of short films.
Indie stuff, student films, some small parts on big sets.
I worked the stage a little. I loved what I was doing!
I wanted to go bigger.
But I have a family.
I couldn’t just head to mecca like my friends.
And my art wasn’t paying the bills.
So, I had to work a “real” job…
and I had to work a lot.
I was overworked and undervalued.
I desperately wanted to make money AND films.
Everyone I knew made films for free.
“Investing” in their art, hoping they’d get “discovered.”
So, I got a masters in business
from a school ranked #17 by Forbes in 2013.
I studied analytics, marketing, and finance
and started consulting.
And it occurred to me…
Why don’t I apply what know about business and analytics to filmmaking.
Even the major studios don’t quite get it yet.
That gives us an advantage.