Category : Film Analytics in Concept

The Secret to making a Profitable Film (Spoiler: It’s not Hiring Top Box Office Stars)

The MIT Technology Review ran an article in Jan on a data mining project that they conducted to discover what factors were behind successful

Why the Studios are Scared of You (It’s All About the Money)

Graham Jones  wrote this here. Film has become homogenized, production has cheapened, and digital is overtaking tradition distribution. Studio Method Hulu Dramas Netflix Dramas

Analytics Academy: Learn to use analytics to sell your film

I want to be straight about this post right away. If you didn’t know, Google Analytics Academy is designed to teach you to use

How to Beat the Odds when 99% of Independent Films Fail

There was an interesting turn of events at SXSW 2016, someone told the truth. I don’t mean that in a, “Surprise, a politician told

When Analytics Failed Hollywood (It Wasn’t the Analytics Fault)

Back in 2013 there were a lot of films that went bust. Lets review five: 1. RIPD ($130M Budget | $78.3M) 2. Enders Game (Budget $115

3 Ways to Ensure your Script is Worth Making

After the 6th draft of my scifi-horror-dramedy I finally gave up. I threw it on the stack of 10 or 12 other failed story

The Netflix Method: How Film Analytics Can Reduce Formulaic Entertainment and Generate BETTER Art: Part Two

In the last article on The Netflix Method I focused on arguing for the use of analytics in the creative process. I believe that it

Use Film Analytics to win a Bad Robot from SXSW and J.J. Abrams

J.J. Abrams and SXSW want you to make a film with your iPhone. J.J.’s friend, writer and director Andrew Jarecki, even made an app

How the Revenant used Big Data as a Movie Audience Feedback Loop

The Revenant used film analytics (biofeedback data analytics) to see if the movie was evoking the right experience.

Will Batman vs. Superman flop or fly?

How film analytics can make the difference between a hit or a flop with your film using Batman vs. Superman as a template.

First Post

Why I’m writing a film analytics blog.