Tag : Film Production

Analytics Academy: Learn to use analytics to sell your film

I want to be straight about this post right away. If you didn’t know, Google Analytics Academy is designed to teach you to use

How to Beat the Odds when 99% of Independent Films Fail

There was an interesting turn of events at SXSW 2016, someone told the truth. I don’t mean that in a, “Surprise, a politician told

When Analytics Failed Hollywood (It Wasn’t the Analytics Fault)

Back in 2013 there were a lot of films that went bust. Lets review five: 1. RIPD ($130M Budget | $78.3M) 2. Enders Game (Budget $115

3 Ways to Ensure your Script is Worth Making

After the 6th draft of my scifi-horror-dramedy I finally gave up. I threw it on the stack of 10 or 12 other failed story

The Netflix Method: How Film Analytics Can Reduce Formulaic Entertainment and Generate BETTER Art: Part Two

In the last article on The Netflix Method I focused on arguing for the use of analytics in the creative process. I believe that it

Use Film Analytics to win a Bad Robot from SXSW and J.J. Abrams

J.J. Abrams and SXSW want you to make a film with your iPhone. J.J.’s friend, writer and director Andrew Jarecki, even made an app

How to Make a Profitable Award-Winning Indie Film: Part One – The Idea

  Big data analytics has been emerging as the leading force in all sorts of business functions and industries. There’s marketing analytics, business analytics,