I want to be straight about this post right away. If you didn’t know, Google Analytics Academy is designed to teach you to use
There was an interesting turn of events at SXSW 2016, someone told the truth. I don’t mean that in a, “Surprise, a politician told
Twitter is a unique universe. 135,000 new users flock (bird-pun) to twitter everyday for different reasons. Some see it as a news source. Some are trying to network. Others
Probably the most well cited (and most controversial) use of film analytics is in the script. There are numerous companies that are known for using
Back in 2013 there were a lot of films that went bust. Lets review five: 1. RIPD ($130M Budget | $78.3M) 2. Enders Game (Budget $115
After the 6th draft of my scifi-horror-dramedy I finally gave up. I threw it on the stack of 10 or 12 other failed story
In the last article on The Netflix Method I focused on arguing for the use of analytics in the creative process. I believe that it
J.J. Abrams and SXSW want you to make a film with your iPhone. J.J.’s friend, writer and director Andrew Jarecki, even made an app
This is going to be a two-part look at what everyone is looking at, Netflix (and in theory all of the online studios), but
Big data analytics has been emerging as the leading force in all sorts of business functions and industries. There’s marketing analytics, business analytics,
The Revenant used film analytics (biofeedback data analytics) to see if the movie was evoking the right experience.
How film analytics can make the difference between a hit or a flop with your film using Batman vs. Superman as a template.
Why I’m writing a film analytics blog.